Business philosophy
As a (very small) business - just two of us as of now - we thought about organizing as not-for-profit. That requires more paperwork and time than organizing as an LLC. We think our energy is best put into creating content - creating value for you.
We make our decisions aligned with B Corp values:
- We must be the change we seek. That means modeling the practices of Well-being Stewardship.
- Conduct business in ways that demonstrate people and place matter. Align with the values of the Planetary Era.
- Practice "do no harm." As yoga students, we respect and seek to apply the concept of Ahimsa from the yoga sutras.
- Recognize people and all aspects of the planet are part of an interconnected system. Words, deeds and thoughts have the power to heal and transform, or the power to create destruction and decay in ways it is not always possible to anticipate.
How we make money
The short answer is, a little here, a little there
We want everyone to be able to become an Alchemist of their life, and not have personal finances be a barrier. So, all our sources of income come in small amounts and provide you great flexibility.
- Chapter downloads - priced like music or small e-books, under $1 each. You can purchase just what you need and buy as needed over time.
- Amazon Affiliate revenue - a small percentage of books and products we recommend to support your inner Alchemist. Thank you for purchasing from links on our site and in our emails.
- Combined chapter downloads - as an entire section of the book is completed, those chapters will be bundled and value priced at less than the per-chapter price. See Table of Contents for groupings.
- Your generous contributions to help us help you - whether you choose the $5/month option, or a one-time amount of your choice, Thank you! This helps us provide you more resources faster.
- PALS Collaborative monthly membership - so your PALS group has fresh Well-being Stewardship tools and support. This will be launched Q4 2018. If you want to support us now, we have created a way you can do that. Thank you!
Spread the word! Help us help you by expanding the Alchemist community.
Refer your friends, worksite wellness program members, fellow foodies or fitness tribes.
INSERT PAY PAL OPTIONS
Where we spend money
Our strength is our ability to identify systems and then create frameworks and tools to work with the systems to assist first ourselves (as we "do as we say") and then others to cultivate Vibrant Living. That may sound like nonsense. If so, we suggest diving into the Bright Future Now course by the Context Institute and you will cultivate these skills too.
Phase I - business needs
Our time is much better spent on doing what we do best and let others with different skills do what they do best. This includes:
- Technology help - the more we have the more cool things we can offer to you.
- Graphics help - we know some concepts are easier to understand as infographics and those are best done by skilled graphic artists.
- Editors - we admit to a tendency to write run on sentences, miss some typos and sometimes use language in new ways that can be confusing. Editors help with all of that.
Phase II - roof over our heads and food on our tables
Yes, our intention is that not only are your needs met for your Well-being Stewardship journey, but this business also supports us financially.
Phase III - give back
When Phase I and Phase II are running well, we will contribute a portion of the business income to not-for-profit organizations aligned with Well-being Stewardship values and practices. We may follow the lead of Credo, and seek your input. It's a bit early to map this out, yet we feel it is important that you know this is our intentin and plan.
